by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
Asking oneself what has to be done to increase the demand and sale of quality wine is rather like asking oneself what you have to do to be happy. We all want to be happy, we believe that what we do will make us happy, we know that it is possible because some have...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
Following a general campaign to promote the olive oils in several European countries where the aim was to increase sales, in this article I once more consider how to increase the value of Spanish olive oils in foreign markets. When the value of a product is to be...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
In 2011 I wrote “truths, lies and Iberian ham”. Later in 2012 I extended this work as follows. “In the evenings when I am tired and at home, I make up a story for my three little children; they like this much more than reading a story. A few weeks ago I couldn’t think...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
Just as a carpenter fixes everything with wood an advertiser does so with advertising and I think this is a mistake. Announcers are businessmen or managers who want ideas to help them sell more, to solve the problems of their business, ideas of product, marketing,...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
I have long commented this idea in different forums, the last time in a radio program on “Gestiona Radio”, on the past 14 February 2011. It is well-known and can easily be seen that people get an image of brands, products, countries, people, etc. The question is...
