by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
Following a general campaign to promote the olive oils in several European countries where the aim was to increase sales, in this article I once more consider how to increase the value of Spanish olive oils in foreign markets. When the value of a product is to be...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
In 2011 I wrote “truths, lies and Iberian ham”. Later in 2012 I extended this work as follows. “In the evenings when I am tired and at home, I make up a story for my three little children; they like this much more than reading a story. A few weeks ago I couldn’t think...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness., Effective advertising communication: ideas to implement.
Here we will see what must and can be done a priori to be effective. In agr! we have built a simple methodology based on the natural process we all follow when we interact with advertising. First step: ask with rigour. Drawing up the commissions that...
