by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
Although I am going to use fruit and vegetables by way of example, the theoretical base serves for any agricultural food product. The two paths to be competitive. When it is said that the product is more competitive, it is because for some reason or other the...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
Continuing with the Canary banana sector, we will see that in order to achieve our notable results, it has been decisive to start with a view of the positioning we wanted to achieve and apply a strategic communication plan that has passed through different stages,...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
As an advertiser, it is important to know whether one is fulfilling the role of advertising in the marketing mix, collaborating in increasing sales and prices, or in other words, how to know whether our advertising agency is doing it right or wrong. There is no better...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness., Effective advertising communication: ideas to implement.
Here we will see what must and can be done a priori to be effective. In agr! we have built a simple methodology based on the natural process we all follow when we interact with advertising. First step: ask with rigour. Drawing up the commissions that...
