by Mateo Blay | Oct 9, 2015 | Marketing & Comunication
Todos los gurús de la estrategia y el marketing empresarial han analizado las causas comunes que anteceden al éxito de las grandes marcas. Es una lástima que nunca lo hayan hecho con marcas de nuestro sector alimentario -no deben ser muy conscientes de la importancia...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
May 2013. And as closing to the article “The importance of communicating well when things go badly. Three cases of food crisis”, I leave the third case: CUCUMBERS (NOT) CONTAMINATED WITH E-COLI On 26 May 2011 the German Government informed the European...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
March 2013. Continuing with my previous article, “The importance of communicating well when things go badly. Three cases of food crisis (I)”, here are the second case: MAY 2010: INTERFRESA broadcast of a negative report on strawberry crops in Huelva. ...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
I recently had the chance to take part in KAUSAL, International Congress of Own Checks and Food Safety (http://www.kausal.cat/), which was held in Barcelona in October 2012. There I was able to present three cases in which agr! suggested communicational solutions for...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication
Febrero, 2014 Es un error cuando se promociona un producto alimentario de un sector, DO o IGP, hacerlo sólo con publicidad o promoción, sin la visión global del marketing En la actualidad, cuando se realiza una promoción sectorial de cualquier producto alimentario a...
by Mateo Blay | Jan 17, 2013 | An analysis by sector: ideas to increase competitiveness., Marketing & Comunication
Another success of the union and the view of the directives is the date-plum D.O. in the Ribera del Xuquer. In 1998 the Date-plum Denomination of Origin of the Ribera del Xúquer wine region decided along with the Valencia Community Ministry of Aquaculture Fisheries...
